![]() ![]() The popularity of these vloggers incited advertisers to include them as a new marketing communication tool, also referred to as influencer marketing, in their marketing strategy. The famous child vlogger Ryan of Ryan’s World, for instance, has more than 19 million viewers and he is (at age seven) a social media influencer. Although many of these vloggers are adults, the number of child vloggers is flourishing. These vloggers regularly post attractive and entertaining content in the hope of building a large follower base. ![]() 3Department of Advertising, University of Illinois at Urbana–Champaign, Urbana, IL, United StatesĬhildren nowadays spend many hours online watching YouTube videos in which their favorite vloggers are playing games, unboxing toys, reviewing products, making jokes or just going about their daily activities. ![]()
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